H&M taking some heat over this ad. Gotta wonder sometimes WTF people are thinking
Well it's a dumb mistake that should have been caught. I can tell you with a designer in the family that they are discouraged from using white people. "Neutral brown" is the preferred for people in advertising (think Derek Jeter, ambiguous) or black or brown. This was clearly someone following the rules but not reading the copy. Probably someone who lacks the history to understand it, think a millenial asian who probably wouldn't get it.